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Showing posts from March, 2021

Key factors to improve the security of your ecommerce

Online stores, at present, are the most comfortable means of purchase for consumers due to the multiple possibilities they offer. The lack of physical limitation allows you, as a business, to expand the geographical range of sale, increasing the number of customers.   Having an online store can be very beneficial if you manage it correctly. But it also involves a large investment of time. Many believe that it is just about putting it together, the reality is that it is more than that. Updates, changes in the platform, communication with clients, among other issues, take a lot of time. This is why, when you already have your online store up and running, you must take care of it so that security vulnerability does not imply the end of your business.   When we refer to security, we are not only talking about protecting your store but also about the care of users who decide to visit it and purchase products. There are security flaws that will not affect you directly, but if they in

Facebook Shops: everything you need to know

Facebook has taken care not only to connect us more on a human level, but to give brands and entrepreneurs the opportunity to make themselves known in more creative ways. Recently, he introduced us all to Facebook Shops , without a doubt a new tool that will revolutionize the world of digital marketing and sales.   The largest social network in the world has been the preferred platform for millions of brands to put their Digital Marketing strategies into practice and now it will also be the favorite place of sale on the web.   The birth of Facebook Shop   Starting on May 19, you will be able to browse and buy products directly from a company's Facebook page or Instagram profile with the new Facebook Shops app.   Both Facebook and Instagram already supported some degree of electronic commerce; For example, Facebook has its Marketplace and a cryptocurrency initiative called Libra, while Instagram allows users to buy products that appear in posts and ads.   But th