Facebook Shops: everything you need to know

Facebook has taken care not only to connect us more on a human level, but to give brands and entrepreneurs the opportunity to make themselves known in more creative ways. Recently, he introduced us all to Facebook Shops , without a doubt a new tool that will revolutionize the world of digital marketing and sales.

 

The largest social network in the world has been the preferred platform for millions of brands to put their Digital Marketing strategies into practice and now it will also be the favorite place of sale on the web.

 

The birth of Facebook Shop

 

Starting on May 19, you will be able to browse and buy products directly from a company's Facebook page or Instagram profile with the new Facebook Shops app.

 

Both Facebook and Instagram already supported some degree of electronic commerce; For example, Facebook has its Marketplace and a cryptocurrency initiative called Libra, while Instagram allows users to buy products that appear in posts and ads.

 

But these new tools go further, allowing companies to create a complete store on Facebook.

 

The pandemic caused by the Covid-19 coronavirus has made consumers even more likely to treat social media profiles as the source of information about restaurants, shops, venues and brands.

 

Surely you use these platforms to find out if your favorite store changed its hours or its delivery methods. For this reason, they have also decided to allow you to make purchases without having to leave the Facebook and Instagram applications.

 

This decision seeks to help small and medium-sized companies that have been affected by the current situation, which has forced so many brands to reduce their sales and staff.

 

In a Facebook Live session, Mark Zuckerberg described this as a way to help businesses suffering from COVID-19, although he acknowledged that it will not be able to "undo all the economic damage."

 

He also suggested that this will continue to be useful after the pandemic: "I think we are going to continue living more of our lives online and doing more business online."

 

Meanwhile, Instagram VP of Product Vishal Shah said this is a huge global test of the feature, with nearly 1 million companies already registered.

 

Those businesses will be able to create a Facebook store for free - they just upload their catalog, choose the products they want to feature, and then personalize it with a cover image. Visitors can browse, save and order products.

 

Facebook Vice President of Ads Dan Levy said that while the company will charge “small fees” on every purchase made through Facebook Shops, the true monetization will come from driving more advertising (stores can also appear in ads and stories).

 

Facebook Shops is going to revolutionize the market.

 

Levy described this as a "compile and render anywhere" solution, and Shah added that "the store itself will be very consistent, whether it's on Facebook or Instagram." What will differ is how consumers discover stores, whether through Facebook Marketplace or a product tagged in a photo on Instagram.

 

The company also plans to launch another experience this summer called the Instagram Shop, which allows users to browse products directly from Instagram Explore and eventually jump into a shopping experience from the app's main navigation tab.

 

As part of this announcement, Facebook said that it is partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics, the most popular E-commerce platforms.

 

What does Facebook Shops mean for online commerce?

 

Facebook Shops' foray into E-Commerce in a more formal way, gives brands the opportunity to get more out of the platforms, while giving their customers a better experience.

 

Connecting stores to social media profiles is not just about multichannel; it is about responding and responding to customer requirements in a friendlier and faster way, thanks to the chat channels of the networks that work very well.

 

A commitment to the growth of small brands and companies to cope with the crisis in the best way, without neglecting their attention.

 

It will be up to the merchants to complement these new tools with personalized and punctual attention, as well as logistics and delivery processes that do not allow errors, especially in the current scenario, when the consumer demands more from stores and producers.

 

Posted By: Abdul Rimaaz